JOB POST

MARKETING SPECIALIST

 
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About Good Sense Foods

Good Sense Foods, a second-generation family-owned food manufacturing company, is dedicated to creating branded and private label healthier food products. Our commitment to quality, innovation, and excellence has established Good Sense Foods as a trusted name in the CPG industry.

Why Join Us?

 At Good Sense Foods, we are proud of our family‑owned heritage and long‑standing commitment to doing things the right way. Our culture is built on integrity, teamwork, and continuous improvement, offering a collaborative environment where employees are encouraged to contribute, grow, and make a meaningful impact. We value innovation, accountability, and shared success—and we believe our people are central to our continued growth.

 To support our continued growth, we are seeking a Marketing Specialist to help drive digital, e‑commerce, and brand execution in a fast‑paced CPG food manufacturing environment. In this role, you will play a hands‑on part in executing retailer digital marketing campaigns, managing digital shelf content, supporting brand initiatives, and partnering cross‑functionally to bring products to market.

This role is ideal for someone who:

  • Enjoys both analytical and creative work

  • Is comfortable switching between projects in a fast‑paced CPG environment

  • Wants exposure to end‑to‑end brand building at a growing food company

·         Is eager to learn and grow within a small marketing team

 DESCRIPTION OF PRIMARY DUTIES:

 Digital & E‑Commerce Marketing (Core Focus)

  • Support execution of retailer‑specific digital marketing campaigns (retail media, paid search, reporting, and optimization)

  • Manage digital shelf accuracy and content execution across retailer sites

  • Maintain product content in Syndigo, 1WorldSync, Salsify, and related platforms

  • Ensure product descriptions, images, and attributes are current and accurate on retailer websites

 Content, Social & Community

  • Build and execute a monthly social media calendar (Instagram, Facebook)

  • Create content for the monthly consumer newsletter

  • Support brand partnerships and collaborations

 Trade Shows & Events

  • Coordinate trade show logistics, including timelines, registration, and forms

  • Manage marketing materials and booth assets for events

  • Support development of brochures and trade show collateral

 Marketing Operations & Asset Management

  • Organize and maintain digital marketing assets and folders in SharePoint

  • Ensure files, renders, and final assets are clearly stored and accessible

 Brand & Packaging Execution

  • Coordinate packaging design and graphics reviews with cross‑functional teams

  • Track feedback, approvals, and version updates

 New Product Launch & Innovation Support

  • Support the Marketing Manager on new product launches, including:

    • Innovation planning and timelines

    • Front‑end consumer insights and research support

    • New item performance tracking and reporting

Sales & Commercial Support

  • Support Sales team requests in partnership with the Marketing Manager

  • Assist with sell‑in materials, product information, and retailer‑specific marketing needs

 Website & Digital Operations

  • Manage day‑to‑day communication with website developers on product assortment updates

  • Support website updates and future site enhancements or redesign initiatives

 QUALIFICATIONS

Required

  • 1-3 years of CPG marketing experience

  • Hands-on experience managing retailer digital marketing campaigns (e.g., retail media platforms, paid search, performance reporting)

  • E‑commerce / digital shelf management experience (Syndigo, 1WorldSync, Salsify, or similar)

  • Basic Photoshop and digital design capabilities (asset resizing, basic edits)

  • Ability to work effectively in a dynamic, fast‑paced environment, managing multiple priorities while maintaining strong attention to detail and meeting deadlines.

 Preferred

  • Website or CMS support experience

  • PR or earned media coordination

 Salary Range:

The expected annual salary range for this position is $55,000 - $65,000. This range reflects various factors such as education, skills, work experience, certifications, and more. Therefore, the final compensation for the selected candidate may fall anywhere within this range.

 Benefits:

·         Medical, dental, and vision coverage

·         HSA with company match

·         Life, short-term disability, and long-term disability insurance

·         Accident and critical illness coverage

·         401(k) with company match

·         Pre-paid legal plan

·         Identify protection plan

·         Education reimbursement

·         Company store and additional voluntary benefits

Equal Employment Opportunity: Good Sense Foods is an equal opportunity employer and values diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship status, marital status, age, disability, protected veteran status, sexual orientation or any other characteristic protected by law.

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